Modern University for Business and Science

BS in Marketing
Marketing is a broad, dynamic field for marketers, with many outstanding opportunities within all types of organizations. The Marketing Major is designed to provide students with a focused knowledge of marketing and its role in society, and the ability to engage in sophisticated marketing practice.
Marketing personnel are concerned with the design, promotion, price and distribution of the product or service. They identify and define marketing promotions that will generate, refine, and create marketing opportunities.
The marketing major enables graduates to access jobs such as Sales Manager, Retail Store Manager, Market Research Analyst and Advertising Account Executive.

GENERAL EDUCATION REQUIREMENTS (21 CREDITS)
ENG201 Advanced English 3cr
ENG202 Applied Communication Skills 3cr
ARB201 Arabic Culture 3cr
CSC201 Introduction to Computers 3cr

Elective Courses (9 credits) choose from
PHL201 Introduction to Philosophy 3cr
PSY201 Introduction to Psychology 3cr
SOC201 Introduction to Sociology 3cr
ARB202 Arabic Studies 3cr
POL201 Introduction to Political Science 3cr
CST201 Cultural Studies I 3cr
CST202 Cultural Studies II 3cr
TEF200 English Grammar 3cr
BUS200 Introduction to Business 3cr
ARB 203 Business Arabic 3cr

General requirements (12 credits )
ENG203 Applied Communications for Business 3cr
ENG204 Efficiency Writing 3cr
BUS201 Business Math I 3cr
BUS202 Business Math II 3cr

Core Courses (36 credits )
ECO201 Microeconomics 3cr
ECO202 Macroeconomics 3cr
ACC201 Principles of Accounting I 3cr
ACC202 Principles of Accounting II 3cr
MGT201 Introduction to Management 3cr
MKT201 Introduction to Marketing 3cr
BUS203 Management Information Systems 3cr
BUS204 Business Statistics 3cr
BUS205 Quantitative Business Analysis 3cr
BUS206 Business Law 3cr
BUS207 E – Business 3cr
FIN201 Financial Management 3cr

Emphasis Courses (25 credits) Choose from
MKT301 Professional Selling & Sales Management 3cr
MKT302 Services Marketing 3cr
MKT303 International Marketing 3cr
MKT304 Electronic Marketing 3cr
MKT305 Advertising Strategies 3cr
MKT306 Customer Service and Customer Relationship Management 3cr
MKT307 Marketing Research 3cr
MKT308 Consumer Behavior 3cr
MKT309 Strategic Marketing 3cr
BUS399 Senior Project (Mandatory) 3cr
BUS400 Internship (Mandatory) 1cr
Special Topics or emphasis course from other concentrations 3cr